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INFOGRAPHIC

K2 Journey - Heineken new packaging campaign

K2 is the secret project's title for the mission before launching to public in Thailand

This infographic requires 5 parts of working

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  • Stakeholders interviews - production, marketing and purchasing 

  • Factory visit

  • Content summary and design direction 

  • Story telling which concise and a bit fun

  • Graphic design which conveying the Heineken DNA at a first glance!

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